Did you know that the easiest way to reach your customer base is through their mobile phones? Did you know that texts messages have a 96% open rate? SMS Text message marketing can help your business many different ways.
Take a minute and think about what this could mean for your business. There are multiple ways to encourage someone to take part in your business with smart phone marketing depending on the type of business you own. If your business is a service that offers appointment times and someone cancels an appointment, instead of having your receptionist call a limited amount of people looking for a replacement booking, you could send out one mass text and give the appointment to the first responder. If your business is food service, then send out a mass text on a slow night with an offer like half priced appetizers or send out the special of the day. Businesses that offer products can also send out specials and coupons. Our local Humane society hosts ‘dogtober’ in which dogs with certain traits are offered at discounted prices throughout the month. The more people who know about your specials, the more people will purchase from you.
Think about using your sms text message marketing for customer relations. I get a text message from my health spa wishing me a happy birthday and holidays. Imagine texting someone a Happy birthday and telling them that if they go to your restaurant within the week and show that text to their waiter or waitress, they will receive a free sundae. Remind people how great your business is and it will give them the desire to return.